PPC Advertising to Scale Your Business
Talk with the expert. Work with the expert.
Most PPC "specialists" take on every client the same way, with the same playbook, whether it fits or not. I don't. You get direct access to the person actually running your account, pricing that doesn't assume you're an enterprise budget, and a free audit and consultation before you commit to anything. No account manager, no sales pitch, no 12-month contract.
Platforms I run
What I handle
Audit and set up
- Full account audit on onboarding
- Campaign architecture and structure
- Keyword research and match type strategy
- New accounts built from scratch
Ongoing optimisation
- Weekly search term mining
- Bid and budget management
- Shopping feed cleanup and PMax structure
- Landing page message match and CRO
Tracking and reporting
- GA4 and Google Tag Manager setup
- Offline conversion imports and call tracking
- Monthly performance reports
- Clear revenue attribution
Why work with me
You work with me, directly
No account manager in between. Just a direct line to me.
A specialist, not a generalist
This is my main focus, not a side service.
Here when you need me
Reachable beyond standard office hours.
Treated like my own
Your results are my reputation.
Priced to be affordable
No inflated retainers or hidden markups.
No obligation to start
Free audit first, decide after.
How working together looks
Free account audit
You give me read-only access, I look through the account and tell you what I'd change. No pitch deck, no obligation.
Fix the foundations
Week one is tracking, structure and waste. Most accounts find savings here before anything gets scaled.
Test and scale
Ongoing testing on keywords, copy and bidding, with budget moved toward whatever produces the cheapest qualified lead or sale.
Report and repeat
A monthly call and a short report: what changed, what it cost, what it returned, what's next.
What clients say
"Did a great job turning around my ads campaign which was making a loss. The pricing was fair and communication was excellent."⭐⭐⭐⭐⭐ David B, Web Hosting Service
"His work with my campaigns helped turnaround my repair business during the pandemic. Great to work with."⭐⭐⭐⭐⭐ Fredrick M, Appliance Repairs
"The audit of the campaigns found fundamental flaws in the way our campaigns were structured in house. Handing it over helped reduce our ad spend waste and lower our CPA."⭐⭐⭐⭐⭐ Diana K, Movers and Packers
Frequently Asked Questions
Do I need a minimum ad budget?
I work best with accounts spending at least $500/month, since below that there usually isn't enough traffic or conversion data for the algorithms to optimise against effectively. You'd mostly be paying for guesswork. If you're under that threshold, a one-off account build plus a later audit is usually the better starting point than ongoing management, and I'll tell you that honestly rather than sign you up regardless.
Who owns the account?
You do, fully. Campaigns are built and run inside your own Google Ads (or Microsoft, LinkedIn, etc.) account, billed directly to your card, not mine. If we ever stop working together, you keep the account, the history, the audience lists, everything. No lock-in through platform access, which is unfortunately common with some agencies.
Are you locked into a contract?
No. Management runs month to month, no early-termination fee, no minimum term. I'd rather earn the right to keep your business every month than hold you to a contract you can't easily leave.
Do you only do Google Ads?
Google Ads has been my primary focus and where most of my experience, results and certifications live, but I also run ads on Microsoft, Meta, YouTube, LinkedIn, Reddit and Quora when they're actually the right fit for where your customers are. I won't push a platform on you just to pad out a retainer; if it's not worth running, I'll say so.
How fast will I see results?
Tracking and structural fixes (wasted spend, broken conversion tracking, poor account structure) typically show up in the first two to four weeks, often where the fastest wins are hiding. Meaningful, sustained CPA or ROAS improvement usually needs a full learning cycle for the bidding algorithms to adjust, so I'd ask you to judge real performance at the 30 to 60 day mark rather than week two.
How do we communicate once we start working together?
Direct and straightforward. I work with clients across multiple countries and structure my schedule to overlap with US and European business hours for calls, so you're never waiting a full day for a reply. I'm available on Microsoft Teams or WhatsApp for quick questions, on top of email and scheduled calls.
What makes you qualified to run ads for a US or UK/EU business?
I studied and worked in the UK, which is where I picked up a real understanding of how marketing actually works for businesses in those markets, not just the platforms themselves but how customers there behave and what they respond to. On top of that, I've spent the last 10 years running PPC campaigns for clients in these markets, so it's not just theoretical. It's what I've actually been doing, day in and day out.
Get your free account audit
Fill this in and I'll review your account and reply within a few hours. No pitch, just a few things I'd change.