Microsoft Ads Services
The platform most agencies ignore.
Search and Shopping on Bing, Yahoo and AOL, often the cheapest incremental leads once a Google Ads account is already dialed in. Most agencies treat Microsoft Ads as an afterthought bolted onto a Google account; I build and manage it properly, because a lower-competition auction is wasted if nobody's actually optimising it.
What's included
Setup and migration
- Account import from Google Ads
- Rebuild adapted for Microsoft's audience
- Search and Shopping campaign setup
- Product feed tuning for lower-CPC auctions
Targeting and tracking
- In-market and remarketing audience targeting
- UET tag setup
- Offline conversion imports
- Reporting standardised with your other platforms
Why work with me
You work with me, directly
No account manager in between. Just a direct line to me.
A specialist, not a generalist
This is my main focus, not a side service.
Here when you need me
Reachable beyond standard office hours.
Treated like my own
Your results are my reputation.
Priced to be affordable
No inflated retainers or hidden markups.
No obligation to start
Free audit first, decide after.
How working together looks
Free account audit
You give me read-only access, I look through the account and tell you what I'd change. No pitch deck, no obligation.
Fix the foundations
Tracking, structure and waste come first. Most accounts find savings here before anything gets scaled.
Test and scale
Ongoing testing on targeting, copy and bidding, with budget moved toward whatever produces the cheapest qualified lead or sale.
Report and repeat
A monthly call and a short report: what changed, what it cost, what it returned, what's next.
What clients say
"Did a great job turning around my ads campaign which was making a loss. The pricing was fair and communication was excellent."⭐⭐⭐⭐⭐ David B, Web Hosting Service
"His work with my campaigns helped turnaround my repair business during the pandemic. Great to work with."⭐⭐⭐⭐⭐ Fredrick M, Appliance Repairs
"The audit of the campaigns found fundamental flaws in the way our campaigns were structured in house. Handing it over helped reduce our ad spend waste and lower our CPA."⭐⭐⭐⭐⭐ Diana K, Movers and Packers
Frequently Asked Questions
Is Microsoft Ads worth running alongside Google?
Usually yes, if your Google Ads account is already profitable. Microsoft Ads tends to add incremental volume at a lower cost per lead rather than cannibalising Google traffic, since the auction has meaningfully less competition on most search terms. It's rarely a replacement for Google, but it's often the easiest extra lead volume available once Google is already dialed in.
Do I need a separate budget for this?
It can start small. Often 10 to 20% of your existing Google Ads spend is enough to properly test whether Microsoft is worth scaling for your business. I'd rather prove it out cheaply first than ask you to commit a large separate budget on a platform you haven't tried yet.
Can you run Microsoft Ads if I'm not already running Google Ads?
Yes, it's a fully independent platform and doesn't require a Google Ads account to work. Most of my clients come to Microsoft Ads after Google is already performing well, since the import tool makes setup faster, but I can build a Microsoft Ads account from scratch just as easily if that's where you're starting.
Can you migrate my existing Google Ads campaigns over?
Yes. Microsoft Ads has a built-in import tool that brings across your Google Ads structure, keywords and ad copy, which I then adapt rather than rebuild from scratch. It's usually the fastest way to get a Microsoft account live without losing what's already working on Google.
Get your free account audit
Fill this in and I'll review your account and reply within a few hours. No pitch, just a few things I'd change.