Google Ads Management
Search, Shopping, and everything in between.
I've spent years focused on Google Ads: Search, Shopping, Performance Max, Display, all built around what your customers are actually searching for, not a template reused across every client. And you're always talking to the person actually running your account, not an account manager relaying messages.
What's included
Campaign strategy and build
- Full account audit on onboarding
- Campaign architecture and structure
- Keyword research and match type strategy
- Ad group organisation
- Competitor and market analysis
Ad creation and testing
- Responsive search ad copywriting
- Ad extensions: sitelinks, callouts, structured snippets
- Ongoing ad testing and iteration
- Performance Max asset management
- Shopping feed review and optimisation
Tracking and reporting
- GA4 and Google Ads conversion tracking setup
- Monthly performance reports
- Clear revenue attribution
- Regular strategy calls
- Shared access, it's always your account
Why work with me
You work with me, directly
No account manager in between. Just a direct line to me.
A specialist, not a generalist
This is my main focus, not a side service.
Here when you need me
Reachable beyond standard office hours.
Treated like my own
Your results are my reputation.
Priced to be affordable
No inflated retainers or hidden markups.
No obligation to start
Free audit first, decide after.
How working together looks
Free account audit
You give me read-only access, I look through the account and tell you what I'd change. No pitch deck, no obligation.
Fix the foundations
Tracking, structure and waste come first. Most accounts find savings here before anything gets scaled.
Test and scale
Ongoing testing on keywords, copy and bidding, with budget moved toward whatever produces the cheapest qualified lead or sale.
Report and repeat
A monthly call and a short report: what changed, what it cost, what it returned, what's next.
What clients say
"Did a great job turning around my ads campaign which was making a loss. The pricing was fair and communication was excellent."⭐⭐⭐⭐⭐ David B, Web Hosting Service
"His work with my campaigns helped turnaround my repair business during the pandemic. Great to work with."⭐⭐⭐⭐⭐ Fredrick M, Appliance Repairs
"The audit of the campaigns found fundamental flaws in the way our campaigns were structured in house. Handing it over helped reduce our ad spend waste and lower our CPA."⭐⭐⭐⭐⭐ Diana K, Movers and Packers
Frequently Asked Questions
Do you work with existing accounts or only new ones?
Both, and honestly most of my work is existing accounts. A typical engagement starts with a free audit of what's already running, which usually surfaces structural issues, tracking gaps or wasted spend before we even talk about scaling anything. If you're starting from zero, I'll build the account properly from day one instead of retrofitting fixes later.
What's a realistic minimum budget?
I work best with accounts spending at least $500/month in Google Ads specifically. Smaller budgets rarely generate enough data to optimise properly, so results end up based on guesswork rather than evidence.
How fast will I see results?
Tracking and structural fixes (wasted spend, broken conversion tracking, poor account structure) typically show up in the first two to four weeks. Meaningful, sustained CPA or ROAS improvement usually needs a full learning cycle for the bidding algorithms to adjust, so I'd ask you to judge real performance at the 30 to 60 day mark rather than week two.
What happens to my account if I stop working with you?
Nothing changes hands. It's your Google Ads account, under your billing, from day one. If we part ways, you keep every campaign, every audience list, every bit of conversion history. There's no transition period where things break because access was tied to me.
Get your free account audit
Fill this in and I'll review your account and reply within a few hours. No pitch, just a few things I'd change.