About Me
From balance sheets to bidding strategies.
I'm the person behind HW Adworks, a paid media specialist who actually enjoys getting into the numbers, not just running campaigns on autopilot.
From Finance to Paid Media
I didn't start out in advertising. I studied Accounting and Finance in London, expecting a career as a Chartered Accountant. I stumbled into digital marketing as a side hustle initially and eventually made a full time move into PPC advertising.
That was more than 10 years ago. Since then I've worked with clients all over the world as well as led digital marketing for a top agency in Pakistan, managing campaigns for businesses all over the world.
The finance background didn't go to waste though. It left me genuinely comfortable fiddling with numbers and data points until they make sense, rather than accepting them at face value.
How I work
You work with me, directly
No account manager in between. Just a direct line to me.
A specialist, not a generalist
This is my main focus, not a side service.
Here when you need me
Reachable beyond standard office hours.
Treated like my own
Your results are my reputation.
Priced to be affordable
No inflated retainers or hidden markups.
No obligation to start
Free audit first, decide after.
Credentials
Get your free account audit
Fill this in and I'll review your account and reply within a few hours. No pitch, just a few things I'd change.